Brief: 

Create an approachable brand that doesn’t put people off wanting to learn more about investment banking. Design a comparison app to help people chose which investment company is the best for them. 

 

Challenge:
The brand and functionality must appeal to a range of audiences from University Graduates wanting to set up home to middle ages women saving for a big holiday.

Role:
Create alongside the Senior Designer to carry out a GV Sprint and brand workshop. Following this my responsibility was to develop the branding before adding this to the low-fidelity app designs.

Outcome:
The solution was designed using the Google Venture Sprint ensuring user-friendly UI and an approachable brand. A minimal interface made friendly and trusted through hints of colour and pattern.