Brief:

Create a confident yet friendly brand that can be used flexibly with interchangeable colours to convey different emotions. It must be bold, simple and adaptable with the possibility of an animated word mark. It will be used to attract users to a future web app that houses a range of motivational and mindfulness videos. 

 

Challenge:

Design a logo made from customisable letter forms that shows gradual progression, like a learning curve.

 

Role:

Lead designer responsible for delivering a simple brand document to showcase a brand mark, colour palette, patterns and typeface. 

 

Outcome:

Brand pack that can be used on existing marketing materials with eventual application on a web app that I hope to design in the future. The brand is flexible so it can be used across platforms, bright but also subtle making it stand out in an overpopulated mindfulness market.