BBC Sounds
D&AD Brief

Brief: 

How can BBC Sounds develop its offering to engage with the millennial generation in a technologically advanced world. Push the idea of suggested content further whilst making it simpler for users to incorporate radio content into their everyday lives. 

 

Challenge:

Simplify the existing complex interface whilst keeping all of the original features and creating a new USP. A confused UX and poor usability had resulted in endless amounts of bad press and whilst a strong brand and campaign was present radio-listenership had still decreased. 

Role:

D&AD brief carried out for final semester University project. I conducted multiple rounds of wire framing and user testing with the relevant age group before producing an app design and video detailing user interface changes.

Outcome:

I redesigned the interface to show how the app would look with new functions and iconography. Making all types of content more accessible from first use. Whilst a personalised questionnaire meets user requirements of only wanting to see content they are interested in. By eliminating existing features such as “essential listening” and “bookmarks” it streamlines the purpose of the app so that finding relevant radio playlists depending on scenarios, location and mood are at the forefront of the users experience.