Brief:
Client project whilst on placement year. Prototype and test a bill splitting and monitoring app using the Google Venture Sprint Process. 

 

Challenge:
Ensure the user experience and interface is better than existing apps with similar functions. Find a USP in either the functionality of appearance of the brand.

Role:
Assist the lead designer in all aspects of the project. From participating in the Sprint and brand workshop to gain user research and insight through to creating branding ideas and final logo refinement.

Outcome:
As a team we created an approachable, bold brand combining trusted colours and playful iconography. This was applied to a marketing site, mobile app and iconography.